Core Foundr.
How Core Foundr Works

Eleven modules. One revenue system.

Every Core Foundr module has a single, clear purpose. Use them in order, or jump straight to what you need.

MODULE 01

RADAR

Business Opportunity Analysis — analyse any business idea before you invest time or money.

Radar evaluates demand, competition, profitability, customer acquisition difficulty and speed to revenue.

Business outcome
Know whether an opportunity is worth pursuing — before you build.
When to use it
  • Validating a business idea
  • Comparing opportunities
  • Assessing risk
  • Identifying market gaps
Typical use cases
  • Pre-build validation
  • Choosing between 3 ideas
  • Pitch-ready opportunity brief
Inputs
  • Your idea or market
  • Target customer
  • Geography (optional)
Outputs
  • Opportunity score
  • Demand & competition signals
  • Risk map
  • Go / validate / kill verdict
Example result
Score 84/100 · Strong demand, moderate competition, 45-day path to first revenue.
Next: FORGE
MODULE 02

FORGE

Offer Creation System — build offers designed to generate revenue.

Forge creates pricing, guarantees, bonuses, upsells, downsells and value ladders.

Business outcome
A complete offer structure ready to sell.
When to use it
  • Creating a new offer
  • Improving conversions
  • Increasing revenue per customer
Typical use cases
  • Launching a new product
  • Repackaging a service
  • Increasing AOV
Inputs
  • Product / service
  • Audience
  • Price ceiling
Outputs
  • Offer structure
  • Pricing tiers
  • Guarantee
  • Upsell / downsell path
Example result
Core £997 + onboarding upsell £497 + annual save 20% — projected AOV £1,420.
Next: BLUEPRINT
MODULE 03

BLUEPRINT

Business Model Planner — choose the best business model for your opportunity.

Blueprint compares SaaS, agency, consulting, marketplace, membership and other models.

Business outcome
A clear monetisation strategy.
When to use it
  • Deciding how to monetise
  • Comparing business models
  • Planning long-term growth
Typical use cases
  • New venture choice
  • Pivoting an existing business
  • Investor model rationale
Inputs
  • Opportunity
  • Founder constraints
  • Capital available
Outputs
  • Ranked model recommendations
  • Margin & scalability scores
  • Switching costs
Example result
Recommended: Productised service → SaaS hybrid. Expected gross margin 72%.
Next: FLOW
MODULE 04

FLOW

Customer Journey Builder — design the path customers take from discovery to purchase.

Flow generates funnels, lead magnets, sales pages, email sequences and conversion pathways.

Business outcome
A complete customer acquisition funnel.
When to use it
  • Building a funnel
  • Improving conversions
  • Planning customer journeys
Typical use cases
  • Launch funnel
  • Webinar / VSL setup
  • Email re-engagement
Inputs
  • Offer
  • Audience
  • Traffic source
Outputs
  • Funnel map
  • Lead magnet
  • Email sequence outline
  • Conversion checkpoints
Example result
Lead magnet → 7-email nurture → sales page → demo call → close. Projected 3.2% conversion.
Next: TRACTION
MODULE 05

TRACTION

Customer Acquisition Planner — identify the fastest and most effective ways to get customers.

Traction recommends organic, paid, outbound, referral and partnership growth channels.

Business outcome
A prioritised growth strategy.
When to use it
  • Seeking customers
  • Planning marketing
  • Scaling growth
Typical use cases
  • Zero-to-first-customers
  • Scaling past plateau
  • Replacing a dead channel
Inputs
  • ICP
  • Budget
  • Founder time
Outputs
  • Ranked channels
  • 30/60/90 day plan
  • Channel-fit scores
Example result
Primary: Outbound LinkedIn (10 customers in 30 days). Secondary: SEO (compounding).
Next: ADLAB
MODULE 06

ADLAB

Campaign Creation Engine — generate campaign ideas and messaging.

AdLab creates hooks, ad concepts, scripts, angles, CTAs and creative strategies.

Business outcome
Ready-to-deploy campaign concepts.
When to use it
  • Creating campaigns
  • Generating ad concepts
  • Improving marketing performance
Typical use cases
  • New product launch
  • Refreshing tired ads
  • Cold audience testing
Inputs
  • Offer
  • Audience pain
  • Platform
Outputs
  • 20 ad concepts
  • Hooks & angles
  • Scripts
  • CTA variants
Example result
20 ad concepts · 5 hook archetypes · 3 best-bet creative directions ranked by predicted CTR.
Next: RECON
MODULE 07

RECON

Competitor Research Centre — understand competitors before entering the market.

Recon analyses positioning, pricing, strengths, weaknesses and opportunities.

Business outcome
Clear competitive advantages.
When to use it
  • Researching competitors
  • Finding market gaps
  • Creating differentiation
Typical use cases
  • Pre-launch research
  • Repositioning
  • Pricing decisions
Inputs
  • Market or category
  • Top competitors (optional)
Outputs
  • Competitor matrix
  • Pricing teardown
  • Positioning map
  • Gap analysis
Example result
3 incumbents identified. Pricing gap at £50-150 tier. Positioning gap: speed-to-value.
Next: TRAJECTORY
MODULE 08

TRAJECTORY

Revenue Forecasting System — forecast future business performance.

Trajectory models revenue scenarios, growth targets, milestones and breakeven points.

Business outcome
Clear financial projections.
When to use it
  • Planning growth
  • Setting targets
  • Forecasting revenue
Typical use cases
  • Investor brief
  • Hiring decisions
  • Pricing changes
Inputs
  • Pricing
  • CAC
  • Conversion %
  • Channel mix
Outputs
  • 12-month forecast
  • Breakeven month
  • Conservative / base / aggressive scenarios
Example result
Base case: £28k MRR by month 12 · breakeven month 4 · 96 customers required.
Next: MISSION CONTROL
MODULE 09

MISSION CONTROL

Execution Dashboard — track progress and execution.

Mission Control shows milestones, priorities, launch readiness and business progress.

Business outcome
Complete visibility over business progress.
When to use it
  • Managing execution
  • Tracking progress
  • Planning next actions
Typical use cases
  • Solo founder OS
  • Weekly review
  • Pre-launch checklist
Inputs
  • Active venture
  • Goals & milestones
Outputs
  • Daily next-best action
  • Launch readiness %
  • Milestone tracker
  • Velocity score
Example result
Launch readiness 68% · this week: ship pricing test, close 5 pilots, file trademark.
Next: NAVIGATOR
MODULE 10

NAVIGATOR

AI Strategic Advisor — get personalised business guidance.

Navigator understands your business analysis and provides strategic recommendations.

Business outcome
Expert-level guidance tailored to your business.
When to use it
  • Making decisions
  • Refining strategy
  • Solving business problems
Typical use cases
  • Strategic decisions
  • Crisis moments
  • Second opinion before a big bet
Inputs
  • Your venture context
  • Your question
Outputs
  • Recommendation
  • Reasoning
  • Risks
  • Alternative option
Example result
Q: Should I raise pricing? A: Yes — confidence 82%. Reasoning, risks and rollout plan included.
Next: LAUNCH KIT
MODULE 11

LAUNCH KIT

Export Centre — export business plans, launch plans, sales playbooks and strategy documents.

Take your full analysis anywhere — investors, advisors, team, accelerators.

Business outcome
Professional business documentation.
When to use it
  • Sharing plans
  • Preparing presentations
  • Executing strategies
Typical use cases
  • Investor meetings
  • Accelerator applications
  • Team alignment
Inputs
  • Saved venture
  • Selected modules
Outputs
  • Business plan PDF
  • Launch plan
  • Sales playbook
  • Investor brief
  • Shareable link
Example result
One-click investor brief · 14 pages · pitch-ready · branded export.
Bonus module

CAPITAL — Funding Intelligence

Readiness score, best capital route and the investor view of your venture.

Ready to build your revenue system?

From Radar to Launch Kit — your complete strategy in under 10 minutes.